Way back in the Cro-Magnon days of quantum events, around 2020, you could get away with describing its benefits in general, if not quasi-esoteric, terms. It was the Wild West then, but we were all enthralled and along for the adventurous ride.

Fast forward to 2025. People have waited patiently, but they are now ready to hear details about real-world applications and verified case studies. While the wide-eyed press was gushing over its capabilities with terms like “achieving quantum supremacy” and solving NP-hard problems, attendees wanted to know, “Is there a pony in here?”

Not to mention the fact that all organizations go-to-market in a vertical. That is the lens through which they view the world. That is how they identify addressable opportunities and pain points. That is the context in which they hope to apply quantum solutions.

Quantum.Tech Europe 2025 has completely redesigned its upcoming event in Rotterdam to address this need.

The focus will be industry-specific, with three top conversations identified: quantum and defense, quantum and pharma, and quantum and finance.

In addition, there will be panels and speakers who will share insights into challenges and opportunities across a range of verticals, including shipping and logistics, transportation, telecommunications, fast-moving consumer goods (FMCG), aerospace and defense, and energy.

We hope you can join us in Rotterdam for this exciting event, September 29 through October 1. Take advantage of the opportunity to hear from pioneering thought leaders and practitioners. You might meet your next investor, executive hire, business partner, employee, or supply chain participant. I look forward to seeing you there for three days of exciting interaction.