Guy Etgar

VP, North America Heqa Security

Guy Etgar is Vice President for North America at HEQA Security, where he leads U.S. market entry, customer development, partnerships, and commercial expansion. He is focused on building HEQA's North American presence and bringing the company's quantum networking and secure communications technologies to enterprise, financial services, telecom, cloud, critical infrastructure, and government-related markets. Guy brings more than two decades of experience building markets for emerging technologies across quantum networking, secure communications, AI, IoT, wireless, and semiconductors. He has built his career at the intersection of entrepreneurship, strategic partnerships, product commercialization, and organizational scale, with a focus on translating breakthrough technologies into real-world adoption. A repeat entrepreneur and global growth executive, Guy has co-founded two technology companies, including Insoundz, a generative AI audio enhancement company where he served as CEO. He has also held senior leadership roles at Procter & Gamble, Tyco, Powermat, and Texas Instruments, where he led strategic partnerships, go-to-market initiatives, licensing, and global growth. Across both startup and large-company environments, Guy has worked with enterprise customers, technology partners, OEMs, investors, and cross-border teams to open new markets and scale high-performing organizations. His perspective is shaped by decades of helping emerging technologies move from early innovation to customer adoption, commercial traction, and market leadership. At HEQA, Guy is applying this experience to a major infrastructure shift: quantum-era secure networking. His work focuses on U.S. market development, strategic partnerships, customer adoption, and long-term growth. Guy holds an Executive MBA from the Kellogg School of Management at Northwestern University.